The VP, Marketing Management will develop the Marketing Strategy & Marketing Operating Plans in support of the overall Full Service Retirement Business Plans.
This person is typically a Center of Excellence (COE) delegate or support/back-up delegate to the Business Team (P&L) model and possesses deep marketing, audience and product knowledge and manages staff.
Responsibilities include: Go-to-market strategic analysis, research, media, CRM (Customer Relationship Management), social media, advertising and interactive direction in support of the line of business strategy and overall P/L operating plan.
Definition of the appropriate marketing service models, pricing and positioning for the suite of services and products offered within the full-service retirement plan business.
Serve as the single point of contact to the P/L leads as well as for other Center of Excellence leaders such as Client Relations & Business Development, Client Services & Technology and Product.
Represent Marketing as a professional, knowledgeable and credible voice.
Ensure that all marketing resources are aligned to deliver on strategy and provide direction to all others in the Marketing COE and determines when to include subject matter expert discussions as required/appropriate.
Recognized as a thought leader who understands the trends impacting our customers, competition and marketplaceCollaborate with select Retirement Leaders and Prudential Global Marketing & Communications and Domestic Business partners.
Qualifications: 10+ years marketing or related experience in the retirement industrySrong knowledge of Defined Benefits, Defined Contributions, Non-Qualified productsExperience managing and developing staffProven ability to utilize significant organizational, marketing and industry knowledge to develop robust, relevant strategies that create sustainable long-term valueProven ability to direct/manage activities across all marketing disciplines Ability to develop networks and alliances to seize opportunities that serve the larger organizationFINRA Series 6, 26 licenses are required (can be earned within the first 120 days in role, if not possessed at hire)BA/BS required; MBA or equivalent preferred
VP, Marketing Management Job in Multiple locations