JOB TITLE: Director, Planning REPORTS TO: Senior Vice President, Strategic Planning DEPARTMENT: Strategic Planning LOCATION: New York, NY SUMMARY Important: This is a position which requires a marketing research and brand planning background.
When submitting your resume, please include a summary of your research, targeting and segmentation experience.
In search of a multi-talented, strategic-thinking visionary to join our team of like-minded Planners.
The ideal candidate should play well with others (clients, peers and vendors alike), color outside the lines (develop insights that inspire creative briefs and solutions) and think differently (taking the lead in developing strategic solutions for our clients).
This role blends classic account/strategic planning along with digital expertise.
The ideal candidate will be responsible for developing communication strategies, value propositions and messaging strategies.
We want someone who can get in the minds of our clients, their customers and their competition defining target audiences, identifying competitive advantages and opportunities, and having the instinct to make program recommendations.
Applying research, studying segmentation models, and creating solid testing and optimization plans just come with the territory as do sushi lunches and an appreciation for raw humor.
JOB RESPONSIBILITIES Make targeting and customer segmentation recommendations to improve clients’ initiatives Develop behavior-based segmentation models using a deep understanding of customer segmentation analysis principles (should be familiar with IMS, Verispan, Nielsen//NetRatings, etc) Design and conduct innovative online and offline market research (often with reputed Omnicom partners) Analyze online behaviors, including predictive models Develop and incorporate online personal/segmentation strategies and integrate persona/scenario-design insights with analytics Summarize and present multi-channel performance view across a range of integrated campaigns Garner insights and put into creative strategies to make messaging personal and profitable Glean contextual insights by understanding overarching economic and global trends from variety of expected and unexpected sources QUALIFICATIONS REQUIRED: 5-7 years CRM strategy and multi-channel marketing (segmentation, targeting, customer migration and contact strategy) along with strategic analysis and strong digital experience Background in client relations, engagement management and interactive media Ability to thrive in strong team oriented environment, particularly in creative and innovative atmospheres Strong written and verbal communication skills, including story telling Ability to interface with clients and multiple departments Ability to prioritize and manage multiple initiatives simultaneously and meet aggressive deadlines Deep understanding of marketing, technology and digital marketing applications; strong ability to apply logic and analytics to assess and derive business value and develop a client marketing approach Hands-on experience with leading web analytics solutions like SiteCatalyst, Unica NetInsights, Google Analytics and WebTrends Knowledge of engagement metrics and analytics Demonstrated knowledge of database marketing techniques, including targeting and segmentation.
List knowledge, management and the art of combining/relating several sources of lists (purchased, rented, internal client) is critical Strong problem analysis and analytical capabilities Understanding of website performance and online behavior metrics, including frequency and duration of visits, entry/exit, navigation pathways, drop-offs, key view and click-based conversions, and predictive modeling, along with measures of brand awareness, favorability, message association, etc. Javelin is an Equal Opportunity Employer
Director, Strategic Planning Job in New York 10017, New York US