ABOUT US: Reis is dedicated to bringing the most accurate and timely information to commercial real estate investors through our proprietary reports and custom consulting solutions.
Reis is a comprehensive resource of commercial real estate trends, analytics, market research and news that support transactions by real estate and financial professionals involved with office, industrial, retail and multifamily properties throughout the US with over 25 years of market and financial success.
Product Marketing Manager Job Purpose/Objective: The Product Marketing Manager is responsible for the planning and execution of comprehensive marketing campaigns in support of Reiss new offering, ReisReports.com. To the extent that these campaigns may require changes to the product, such as the implementation of new landing pages, changes to user flow, etc., the Product Marketing Manager will also be responsible for the creation of thorough specification documents and for managing the development and testing of these in technology.
As needed, the Product Marketing Manager will also contribute marketing expertise and operational support to the companys flagship institutional product, Reis Subscriber Edition.
Essential Duties and Responsibilities: · Create and distribute a weekly informational and marketing newsletter to clients and prospects· Plan multiple email test campaign strategies designed to refine the messages through results analysis, A/B testing, and process of elimination to arrive at most effective emails possible for each target vertical (i.
e., appraisers, brokers, lenders, etc.)· Work with graphic designers to build emails· Personally manage and execute all ad campaigns· Acquire target email lists from relevant trade organizations· Provide senior management with actionable written and numerical analyses of campaigns.
· Spec out product changes as necessary in support of email or ad campaigns· Act as project manager for the any product development required to support the marketing and ad campaigns.
· Specifying market requirements for current and future products by managing market research, supported by on-going visits to customers and non-customers· Ongoing management and refinement of organic SEO and paid search policies and associated technology builds.
· Manage ongoing social media policies and campaigns (Twitter, etc.)· Acting as the internal and external champion of all Reis product/services.
Qualification Requirements: As Product Marketing Manager, you must possess a unique blend of commercial and technical knowledge, and enthusiasm for hard work.
You must also have that rare leadership quality that enables you to motivate and lead colleagues in other departments who do not report to you directly, and external vendors working with you on various projects.
Impeccable grammar and strong writing skills are an absolute requirement.
Education and Experience: · Minimum Education Requirement: Bachelors degree· Preferable Education Requirement: Masters degree in Marketing, Business, or related field· Minimum Experience Requirement: 4 years of high achieving success in a product marketing role · Preferable Experience Requirement: 5+ years of high achieving success in a product marketing role Reis is an equal opportunity employer (EEO/AA employer M/F/D/V)
Email Marketing Manager Job in New York 10036, New York US